Living a Laptop Lifestyle by Greg & Fiona Scott

Author:Greg & Fiona Scott
Language: eng
Format: epub
ISBN: 9781784522582
Publisher: Panoma Press

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Social Media

As we’re talking about automated tools for just about everything, we need to mention social media. Social media is essential for any online business to build relationships with prospective customers and brand awareness, so it’s another avenue for you to get business from. It also helps you come across as a real person.

We’ll go into more detail about social media later. We brought it up here, in case you have negative views about using Twitter and Facebook! Just like staying in touch with your prospective buyers, when we mention something repeatedly, we do so for a reason, that is, to make a point.

Twitter and Facebook are essential tools for any online business.

You need to be aware there are systems available to automate adding friends on Facebook, adding followers on Twitter, and gathering subscribers on YouTube. HOWEVER these systems are generally in contravention of the terms and conditions, and the spirit of those social platforms, so we wouldn’t recommend using them. If you do try to ‘game the system’ you have to be prepared to pay the consequences!

Contrary to what all the hyped, glossy, compelling sales pages claim, remember, there are NO push button solutions to get rich overnight, or to switch your business to autopilot. But there are plenty of tools to help you automate just about every part of your online business. Remember, however, that none of them are a magic bullet to make your business run at the press of a button. Believe us on this, we’ve tried them all!

You see, automation software is like drilling holes – this is more for the guys, but I’m sure you ladies will understand, too – imagine you’ve just bought a brand new drill from the hardware store, and you can’t wait to get it home, rip open the packaging, and put your new toy into action by drilling heaps of holes everywhere.

However, like automation software, you can drill as many holes as you like, but if you don’t know what you’re going to put in those holes, they’re useless! So if you don’t have a specific targeted need for automation software, it’s going to be a wasted investment.

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